Epic Hair Designs
Industry
Beauty
What We Did
Social Media Management, Strategy, Creative Direction, Content Creation
53%
Increase in organic views
The number of people seeing the content
32.9%
Increase in engagement rate
Overall page engagement increase
93%
Increase in followers
Growth on Instagram
50.7%
Increase in published content
The consistency of which content was shared
The Brand
Epic Hair Designs isn’t just a salon. It’s 18 of them. 18+ years of trust. Community, not just clientele.
Premium colour. Real expertise. Brisbane and the Gold Coast’s most trusted name in hair — built one chair, one client, one result at a time.
The Brief
The in-salon experience was epic. The social presence wasn’t keeping up.
By ABLO built a social media strategy for Epic Hair Designs to close that gap — content that doesn’t just show results, it earns trust. Four pillars. One voice. Stylists as the real experts, not the brand. Next? A social content rollout that aligns with the strategy and enhances the brand.
The overall goal? Make scrolling feel like sitting in the chair.
Premium colour. In-house training. A team that lives and breathes hair. This is affordable luxury done right, the kind of experience that turns a first booking into a decade-long client.
Epic doesn’t chase trends. It sets them. And By ABLO helps them to do it.
