Kindred Skin
Industry
Beauty & Wellbeing
What We Did
Copywriting, Content Creation, EDMs, Graphic Design, Social Media, Strategy, UGC
848%
Increase in engagement
Engagement was tracked across organic Instagram activity
180%
Increase in profile visits
Traffic being redirected to the brand page organically
84.1%
Increase in link taps
Traffic directed to the brand website
The Brand
Kindred Skin was founded to bridge the gap between in-clinic skin treatments and at home skincare that’s simple yet effective.
A range that held the principles of an in-person skin studio that could be shared wider, into every household. Where women could experience the quiet luxury of quality skincare, in their space, on their time.
The Brief
To position Kindred Skincare as the go-to skincare range for busy women who want an uncomplicated skincare routine that actually works- for both their skin and their lifestyle.
Through a detailed organic content strategy and ongoing execution, By ABLO built a strong online presence that engaged and educated the intended target audience. Kindred Skincare’s content was curated to be aspirational yet achievable, attracting the ‘everyday’ woman who wanted to live a clean, healthy life.
“When By ABLO took over Kindred’s SMM, a weight was lifted off my shoulders. They both play to their individual strengths and, together, have taken my vision and created magic with it. When I made the move from another SM agency to By ABLO, I was searching for more professionalism in both communication and presentation and they delivered exactly that. They have also given their honest opinions when discussing product development and helped to keep my mind at ease through stressful periods. It has been so lovely working with these two special girls and I cannot wait to see what we create together in the future.”
– Lucinda Dunsdon, Founder
