April 16, 2024
When Should You Hire a Social Media Manager?
If you’ve been dancing around the idea of hiring a social media manager, but you’re not quite sure if you’re ready to take the plunge, these 5 signs are an indication that it’s time to hand over the reins.
Bringing in a social media manager may just be the smartest move you’ll make for your business.
1.You can’t keep up with the social landscape
Let’s face it, the world of social media can be overwhelming and all consuming. Between trending sounds, pop culture, political movements, and trending themes, it’s easy to feel lost and confused, giving up before you’ve ever really started. Cue, a social media manager to take the stress away.
Social media managers are trained to block out the noise and instead focus on strategic content generation that aligns with your brand’s overarching strategy.
2. You don’t have a clear brand look or feel
Do you look at your competitors, and find yourself wishing your content was as cohesive or punchy as theirs? Nailing an aesthetic that can be easily recognised as your own work can be difficult to achieve.
Social media managers and content creators have a creative flair that helps them to balance out your content to ensure it flows well on your social media channels.
3. You lack consistency when posting
Ever felt the pressure to post consistently to stay relevant? Social Media Managers are your personal content calendar conductors. We don’t just post for the sake of it; we craft a carefully curated schedule that aligns with your brand’s identity. Your social media channels will be a well-choreographed dance of engagement under our expert guidance
4. You don’t know what trends to follow, and what to avoid
In the ever-evolving world of social media, trends come and go faster than you can put time in the dairy to film it. But fear not! Social Media Managers have a finger on the pulse when it comes to trend-spotting. From viral challenges to the latest pop culture movements, they keep your brand not just up-to-date, but ahead of the curve. Though in the same vein, they know when to draw the line. If you’re trying to jump on all the trends, you’ll lose sight of your strategy. Social media managers balance staying relevant through trends, and staying true to your brand, through strategic content planning.
5. You have no time for community management
A huge part of social media is building a community, which involves actively, and consistently, engaging with them. If you find yourself drawn to your apps to simply throw up a post + caption, and then click out of the profile for 2-3 days, then, spoiler alert, you’re not building a community.
Social media managers schedule time daily to engage with their client’s followers, responding to queries, and start or continue online conversations.
If you’re lacking the time, energy, or motivation to do any of the above, it may just be time to engage a social media manager. This role isn’t a luxury, it’s actually an investment in your brand’s future.