Tasman Holiday Parks
Industry
Tourism
What We Did
Social Media Management, Content Creation, UGC, Influencer Marketing
57.5%
Increase in Engagement
On Australian Instagram Account
69.7%
Increase in Impressions
On Instagram Account
41%
Increase in Reach
Across Instagram content
The Brand
Tasman Holiday Parks is a collection of iconic destinations across Australia and New Zealand, made for travellers chasing memory-making moments. From beachside cabins to rainforest retreats, every park is designed to help guests reconnect with nature (and each other) without sacrificing comfort or convenience.
The Brief
To tap into the sense of nostalgia that keeps people coming back to caravan park holidays, and reframe it for a new generation of travellers. Through influencer marketing, UGC, social media management, and content creation, we’re building a digital presence that celebrates the simple joys: slow mornings, barefoot afternoons, and the kind of memories that last longer than the trip.
By spotlighting real stories in real locations, we’re reminding audiences why these places matter, and why they always will.
