City Cave
Industry
Wellness
What We Did
Social Media Management, Photography, Content Creation, Influencer Marketing, UGC, Email Marketing
76.6%
Increase in engagement
The number of people that have engaged with the content
138%
Increase in impressions
The number of times the content has been viewed
150%
Increase in comments
The number of times users have commented on content
64.5%
Increase in saves
The number of times users saved content
The Brand
City Cave is one of Australia’s go-to wellness destinations. From floats to infrared saunas, every experience is backed by science and designed to reset your body and mind. As the HQ for a national network of franchises, we bring their story to life, turning evidence-backed wellness into content that feels real, inspiring, and unmissable.
The Brief
To shift the story: City Cave isn’t just a service provider. Our content and social strategy positions the brand as the antidote to stress, the go-to when life gets messy and your mind and body are begging for a reset. Every post, email, and collaboration is thoughtfully crafted to evoke calm, spark curiosity, and make wellness feel effortless, real, and worth prioritising.
