Native State
Industry
Health + Wellness
What We Did
Social Media Management, Content Creation, UGC, Influencer Marketing, Creative Direction
70.8%
Increase in Comments
Across Instagram content
35.9%
Increase in Impressions
Across content shared to Instagram
6%
Growth in total account followers
Over a 3-month period
The Brand
Native State is Gold Coast wellness, reimagined. A mix of contrast therapy, movement training, and holistic rituals, it’s all about building physical and mental resilience. More than a space, it’s a community, where breath work, ice baths, infrared saunas, and functional fitness come together to support a lifestyle that puts well-being first. Their social channels reflect this ethos, bringing the brand’s values to life with content that’s real, engaging, and inspiring.
The Brief
To turn Native State’s expertise and community energy into scroll-stopping social content. Through monthly shoots and clever storytelling, we bring their offline rituals, like breath work, ice baths, functional fitness, to life online, building a digital space that’s as real, inspiring, and unmissable as the studio itself.
“By ABLO has been a fantastic partner for our businesses. They handle all of our organic social media with professionalism and bring fresh ideas that have a real impact. The team are responsive, reliable, and knowledgeable, which makes working with them easy. We’ve seen great results and highly recommend their services.”
Patrick Lord, Director – Marketing & Technology
