The Bathhouse Group
Industry
Health + Wellness
What We Did
Social Media Management, Content Creation, UGC, Influencer Marketing
828%
Increase in Engagement
Number of interactions from users
150%
Increase in Accounts Reached
Number of unique accounts exposed to the content
63.3%
Increase in Followers
Total growth of users who follow the account
The Brand
The Bathhouse Group is a wellness brand born in Brisbane, now growing nationally and internationally. With a signature approach that blends luxury, design, and ritual, they create spaces where wellness feels elevated, immersive, and effortlessly restorative. From Brisbane to new destinations, The Bathhouse Group brings its philosophy of mindful indulgence to every city, making wellness a truly memorable experience.
The Brief
As the Bathhouse Group expands into New Zealand and other Australian capital cities, By ABLO is engaged to maintain and amplify their strong luxury aesthetic across social channels and creative collaborations. Every piece of content continues to reflect the brand’s sophisticated, sensory-driven experience, while strategically leveraging UGC, influencer collaborations, and storytelling to increase exposure and reinforce The Bathhouse Group as the go-to destination for wellness and indulgence.
“We’ve had a very positive experience working with By ABLO. Their responsiveness has been exceptional, always prompt, professional and solution-focused. We especially appreciate the streamlined processes they’ve developed around content delivery and approvals. They make collaboration seamless and efficient, which is invaluable when juggling multiple small businesses. By ABLO have become trusted partners and it’s such a relief knowing the ongoing demands of social media are in capable hands.” – Hannah Hardy
Campaign Spotlight: Signature Merchandise Launch
We led the creative direction and facilitated the campaign to launch the exclusive merchandise collection. The visual approach was rooted in luxury, drawing inspiration from high-end fashion to create a refined, aspirational feel. Every detail was considered – from styling and composition to tone and texture – ensuring the campaign felt elevated, timeless, and seamlessly aligned with the brand’s premium positioning.
