ARG Property
Industry
Property
What We Did
Social Media Management, Strategy, Content Creation
64%
Increase in impressions
Brand visibility
150%
Increase in comments
Audience interactions
36%
Increase in engagement
Growth on Instagram
1100%
Increase in LinkedIn clicks
The number of times links were clicked
1400%
Increase in Linkedin shares
Content that was reshared from the brand account
The Brand
Australian Residential Group (ARG) is a multi-faceted property partner operating across residential sales, project marketing, and property management throughout South East Queensland, New South Wales, and Victoria. With deep expertise spanning development, investment, and long-term asset management, ARG supports developers, selling partners, landlords, and investors across the full property lifecycle — from off-the-plan sales through to leasing and ongoing management.
The Brief
To developed a social media strategy for ARG to reposition its presence as a modern, confident authority in the property sector — refreshing the visual direction while preserving the brand’s corporate integrity. The strategy takes a platform-specific approach across ARG’s two distinct channels: ARG Sales, focused on building brand awareness and project visibility for developers and investors, and ARG Property Management, positioning ARG as a trusted partner for landlords.
“We have been working with Abbie & Lou for the last six months and couldn’t be happier. Our engagement, reach and enquiry has increased significantly. We have even seen some channels grow over 100%. Other than the results, both Abbie and Lou have been professional, patient, knowledgeable and kind. No request is too hard. Would highly recommend their services!”
-Jacqui Hallam, Marketing Manager – ARG Property
