Zela Wellbeing
Industry
Beauty & Wellbeing
What We Did
Social Media Management
35.3%
Increase in content engagement
Content performance
42.2%
Increase in likes
Increase in content engagement
80%
Increase in content saves
Growth on Instagram
The Brand
Not a trend. A ritual.
Zela Wellbeing is science in service of feeling good — doctor-formulated, backed by clinical research, built for the women it’s actually made for. Mood. Sleep. Hormones. No noise, no filler, just AM and PM formulas that meet you where you are.
Founded by Dr. Fatima Khan, Zela isn’t chasing wellness culture. It’s rewriting it — one ritual, one real result at a time.
The Brief
No noise. No trends. Just results.
By ABLO runs the social media management and content creation for Zela Wellbeing — built to move, made to matter. Not just content that fills a feed, but content that earns trust, one ritual at a time.
Science doesn’t need hype. It needs a voice as considered as the formula itself. That’s what we built.
For rituals that work as hard as you do.
